Don Diego cigars are coming to South Africa.
The cigars company has announced plans to open a retail store in Cape Town, the first of its kind in the continent, after an investment by a partner group led by the family of President Jacob Zuma.
The Don Diego brand, which is made by a small company in South America, has grown rapidly over the last decade.
The Don Diego range has sold about 1.2 million cigars in South African stores.
The South African government is set to spend $10 million on the store, which will include a storeroom, a cigar room, and a kitchen.
The company will also have its own store, as well as a dedicated online store.
The announcement was made on Wednesday at a news conference in Cape View, South Africa, by President Jacob J. Zuma, who is seeking a fourth term.
Zuma said he would “continue to work towards a new era of economic prosperity for our country” and called on the government to invest in manufacturing and the economy.